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"This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing. A Films for the Humanities & Sciences/MotionMasters Coproduction. A part of the series Digital Media for Business Marketing." (Provider description) The following video is part of this program.
"This film introduces marketing as a business tool, explaining its history, contemporary usage, and deep seated roots in everyday life and human interaction. It shows how identifying the needs and wants of consumers is the first step to successful marketing and explores the five Ps of marketing: product, place, price, promotion, and people. "(Provider description) The following video is part of this program.
A series of business videos that cover key workplace issues in a humorous manner. Designed by a psychologist, each video averages 8 minutes . To retrieve a listing of all of the videos titles in this Films on Demand collection, click on the Films on Demand link above and enter the title Cutting Edge Communication in the search box.
This work is licensed under a Creative Commons Attribution 4.0 International License.
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